Ad Analysis Review – Persuasive Techniques & Media Literacy


Total Pages: 20
File Size: 29 MB


Students can practice or review identifying persuasive techniques using these ads. Each ad uses a particular technique. You can use this as a review with answers appearing on a click or as a quiz.

This .zip file contains a PowerPoint and a PDF version (in case you don’t have PPT).

Techniques spotted: bandwagon, beautiful people, plain-folks appeal, testimonial/celebrity, exaggeration, something for nothing, urgency, transfer, name-calling, fear, card-stacking (11 ads total)

Looking for other products to teach Persuasive Techniques/Media Literacy? Try these:
Persuasive Techniques PowerPoint & Project Bundle.
Commercial Project
Persuasive Techniques Review Game
Persuasive Techniques Quiz

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